USING YOUR WARDROBE AS A PERSONAL BRANDING TOOL

Personal Style

As a stylist, I’m a huge advocate of using your wardrobe to develop a strong personal presence to advance your life.  For you, this may be part of the equation when making a good first impression on a date, kicking off that keynote speech or showing up ready to slay that interview.  Whatever the circumstance, it’s a fact we are being judged right off the rip. According to an article in Forbes titled Dressing For Success and The Achievement of Your Dreams it takes a mere 7 seconds for someone to form an opinion of you. 

How you dress communicates your potential to others.  When you create magic in what you wear, you change how people respond to you and in turn you see more positive outcomes.  And so my motto is to think about dressing in a way that aligns with your aspirational self and where you see yourself headed in the next few years. 

Here 5 things to consider with your style and personal brand this year:

  • Are you investing enough in your wardrobe, especially staple items? Quality over quantity every time.  
  • Are you trying new styles/colors/looks that are outside your comfort zone? This is not trying every new trend each season. This is expanding and evolving by finding new cuts, styles etc. that feel exciting & fresh for you.
  • Are you going through your closet and getting rid of old pieces that are no longer you?  I cannot stress this enough how good it feels to start fresh.   
  • Are you considering where you want to be in the next three years?  How would that person dress?  Show up as that person today, no one is stopping you.
  • Does your clothing accurately reflect you? Your personality?  What do you think it conveys to others who don’t know you yet.

I recently heard an actress on a podcast say that the one of the most important, yet often overlooked roles behind the scenes of a movie is the costume designer.  Because the costume designer uses wardrobe strategically to convey a mood, a message or a feeling before the actor or actress even says a word.  And in our own lives, well darling, you are always the leading role.

If you are looking for a transformational style consult, please book time with us HERE.